Cookie Policy
Last updated: 23 September 2026
This Cookie Policy describes the use of cookies and similar technologies on the smooit.com website (hereinafter, the “Website”) and supplements the Privacy Policy.
1. Data Controller
The Data Controller is Smooit S.r.l., with registered office at Via al Parco 15, 21010, tax code/VAT number 03985760127, e-mail [email protected], certified e-mail (PEC) [email protected].
2. What cookies and similar technologies are
Cookies are small text files that a website can store in a user's browser. The Website may also use technologies with similar purposes, such as identifiers, browser storage and server-side tools, to store preferences, measure use of the Website and assess the effectiveness of advertising campaigns.
3. Categories used on the Website
Necessary cookies and tools
These are used for the operation of the Website and to store the user's consent preferences. They are not used for advertising purposes. Consent is not required for such tools when they are strictly necessary.
Analytics and statistics
Subject to consent, Smooit uses analytics tools to understand how the Website is used, measure visits and interactions, and improve content and performance. The main service currently used is Google Analytics 4, managed through Cloudflare Zaraz.
Marketing and advertising
Subject to consent, Smooit uses tools to measure campaign effectiveness, attribute conversions and, where configured, create audiences for remarketing activities. Meta Pixel / Meta Conversions API and Google Ads are used, managed through Cloudflare Zaraz.
4. Consent management through Cloudflare Zaraz
The Website uses Cloudflare Zaraz to manage analytics and marketing tools and to collect consent preferences. Preferences are stored in first-party cookies on the smooit.com domain. Tools assigned to the “Analytics and statistics” and “Marketing and advertising” categories are activated according to the preferences expressed by the user.
5. Cookies detected on smooit.com
The following table was prepared on the basis of a technical check carried out on the Website with all consents enabled. Names and durations may change following technical updates by providers or changes in configuration.
| Name | Provider / origin | Category | Purpose | Approximate duration |
|---|---|---|---|---|
zaraz-consent |
Smooit / Cloudflare Zaraz | Necessary | Stores the consent preferences expressed by the user. | About 12 months |
cf_consent_vendors |
Cloudflare Zaraz | Necessary | Stores vendor preferences within the consent mechanism used by the Website. | About 12 months |
euconsent-v2 |
Cloudflare Zaraz / IAB TCF | Necessary | Stores the IAB TCF consent string relating to the user's choices. | About 12 months |
cf_zaraz_client |
Cloudflare Zaraz | Technical / functional | Supports client-state management and the operation of Zaraz integrations. | About 12 months |
cfz_google-analytics_v4 |
Cloudflare Zaraz / Google Analytics 4 | Analytics and statistics | Supports measurement of visits and interactions with the Website through Google Analytics 4. | About 12 months |
cfz_facebook-pixel |
Cloudflare Zaraz / Meta | Marketing and advertising | Supports attribution of Meta campaigns, conversion measurement and advertising features enabled subject to consent. | About 12 months |
6. Third-party services
Cloudflare / Zaraz
Cloudflare Zaraz is used as a system for managing third-party tools and consent. It may process technical data and information needed to route events to the configured services. Information: Cloudflare Privacy Policy .
Google Analytics 4
Subject to consent, Google Analytics 4 is used to collect statistical information about use of the Website, including pages visited, interactions, device information, traffic sources and technical data. Information: Google Privacy Policy and information about Google cookies .
Google Ads
Subject to consent, Google Ads may be used to measure campaign effectiveness, attribute conversions and use advertising features permitted by the user. Depending on the configuration, Google cookies or other identifiers may be used; these may change over time. Information: Google advertising technologies .
Meta Pixel and Meta Conversions API
Subject to consent for marketing purposes, Meta Pixel and Meta Conversions API are used to measure events and conversions from Meta campaigns and for any advertising features activated. Information: Meta Cookie Policy .
7. Legal basis
Strictly necessary cookies and tools are used to enable the Website to function and to manage user preferences. Non-essential analytics and marketing tools are instead used on the basis of the user's consent, which may be withdrawn at any time.
8. Google Consent Mode
For Google tools, the Website may use Google Consent Mode, managed through Cloudflare Zaraz, to communicate to Google services the status of the preferences expressed by the user in relation to analytics and advertising features.
9. Transfers to countries outside the EEA
Some providers mentioned in this Cookie Policy belong to international groups and may involve the processing or transfer of data outside the European Economic Area. Where applicable, such transfers take place on the basis of adequacy decisions, the Data Privacy Framework or Standard Contractual Clauses adopted by the European Commission and the additional safeguards provided for by applicable law.
10. Managing cookies through the browser
The user may also delete or block cookies through their browser settings. Disabling some necessary cookies may impair the proper operation of some Website features.
11. Updates to the Cookie Policy
Smooit may update this Cookie Policy if there are changes to the law, technology or services used. The updated version is published on this page with the date of the last update.
For questions about the use of cookies and similar technologies, please contact [email protected].